You see you are veering close to Northern stereotyping here P, “overpriced”.
Nothing is overpriced if the purchaser a) wants the product and b) can afford the product. We are then simply moving into the area of supply and demand, John Maynard Keynes etc.
In respect of outerwear a man should own a few different options for different weather conditions and different social circumstances.
I have a Barbour, a Belstaff, 2 x Patagonia Torrentshell, a North Face, an Albam cagoule and naturally it goes without saying a Baracuta G9 (Harrington to you and others).
Hats I have at least 4-5.