Both Edu and Arteta have shown great skill in totally ignoring the fanfare around them and the idiotic demands of all and sundry. I think it comes from knowing exactly what you want and having a clear plan.
I ****ing love Edu. He had possibly the third worst position* to be in (behind two of the greatest midfielders of all time and still shone) but clearly loves the Arsenal
*Worserer were Kanu and Wiltord as back up for God and God Jr