They are as well positioned as anyone to transform their huge audience share into something lucrative. The fact that they've not worked out how to do it yet is a reflection of a far broader issue.
But you can't even give the news away nowadays. Blame the Donald.
"Plenty of strikers can score goals," he said, gesturing to the famous old stands casting shadows around us.
"But a lot have found it difficult wearing the number 9 shirt for The Arsenal."