Sorry, p, but you saying you'd heard of him does not alter the fact that most people hadn't. This is why you had headlines like 'Arsene Who?' and pieces like this spectacularly silly piece by Matthew Norman in which he describes AW as 'a Frenchman from Japan with a funny foreign name'. I'm not saying such ignorance was laudable, but it was very much general and very much real.
http://www.thearsenalhistory.com/wp-...Standard-1.jpg