It's the aggressive faux-naivety that's really gritting my shít.
People dribbling on about 'grass roots' and 'a working class game' and 'history' as if the football landscape hasn't changed since the 1950s is making me want to kick my TV in (although it's affixed to the wall at a height of about six feet, so unless I develop Bruce Lee skills, that's not happening).
Add to that the shock that people are pretending to feel at the revelation that the biggest clubs in the world are owned by aggressive capitalists with a desire (indeed a duty) to maximise their investments and not - as they appear to have believed - socialist co-operatives.
Seriously, the amount of disingenuous posturing that's going on would make a billy-goat puke.