The mantra is really starting to grate now. Stay home, Protect The NHS, Save lives ..

[Burney]

If anything, I'd say this kind of consistent messaging is likely to be even more effective in a situation like a pandemic.

In a General Election, you can quite reasonably imagine some people getting sufficiently irritated by the repetition that they feel less inclined to vote for those propogating it.

It's harder to imagine people annoyed by the "Stay home, save lives" message will react by doing the *opposite* of what the message asks of them.

And of course, it's working. We're observing the rules more effectively than any other country. It's almost like good messaging works.

And actually, the messaging thing in GEs isn't counterproductive, as all the polling shows that the time at which it starts to grate with the tiny minority of political nerds like us is actually when it's just starting to cut through with the majority of people.