Quote Originally Posted by Monty92 View Post
The thing about virtue signalling is that it must surely have now reached a point that there is no social reward for engaging in it. After all, if everyone's doing it, all the time, then where is the virtue? it's just what you do, right? There's nothing to be gained, as such.

Which tell me that there's something else going on...
Virtue is self-rewarding, M. People of virtue simply feel (as if they are) better than the rest of us.