And yet these fans demand the service they feel they have paid for in the form of results and trophies and whatnot, don't they? They feel they are entitled to value for money based on what they pay. The fact that they're too stupid to realise that the club can only charge what the market will bear and - as long as they keep coming back - that's whatever the club likes does not alter the fact that the market is still operating around them.
They are the anomaly and - as long as they keep behaving anomalously - they'll get what they deserve.