start purchasing some just for men.
It's going rather grey now. and white hair in my beard. It doesn't look good on me. if anything my hair has gone a strange texture.
I will admit to using the Just For Men for a brief period when the shock of greying first hit me. It's foul stuff and just comes off on your pillow. Also, the tyranny of dyeing your hair is that you're trapped in the lie and - unless one day you are prepared to turn up to work completely grey having been lustrous of tone the previous day, you end up as that bloke who's 50 and obviously dyes his hair.
Best to just accept it. Lose the beard as they just make you look even older once you reach a certain age and keep your hair shortish as the longer it is, the greyer it'll look.