'Man finds own amputated leg on cigarette packets without consent'

[Burney]

They try it for plenty of reasons, to appear grown up, peer pressure, so it is not down to being seen to be cool

There's never any peer pressure to be uncool, p. There's only ever peer pressure to be cool.

And nobody wants to emulate uncool grown-up things like paying bills or getting life insurance. They want to emulate illicit, forbidden things like sex, drugs, drink and smoking.