Quote Originally Posted by Pokster View Post
I said it wasn't the main reason, but it will certainly have helped along with the other points made...... it isn't classed as cool to smoke, so having pictures of blacked up lungs etc will help reduce it
No, I'm afraid it is still cool to smoke. I have a daughter and four nieces over 18. All are achingly cool. All smoke. All of them took up smoking in the period when these images were on packets. None of them cares about the pictures because young people don't think they'll ever die and so don't think such things apply to them.