PH-W The club has had to move with the times, embrace modernity, and at the same time try to retain Arsenal’s tradition values. “I remember my father being absolutely horrified at the thought of having perimeter advertising. It was a case of ‘over my dead body’, says the chairman.
Right. Values is difficult whereas almost anybody can make money.
"Plenty of strikers can score goals," he said, gesturing to the famous old stands casting shadows around us.
"But a lot have found it difficult wearing the number 9 shirt for The Arsenal."