The thing about this video is that it is sub-optimal for everyone involved

[Monty92]

Well, yes, of course, it is simply a **** publicity stunt as b outlines beautifully below. How many women have you been watching breastfeeding btw? Just your girlfriend or is this a new hobby?

As a modern, reconstructed dad I spend a lot of time around mummies. Oh yes.

The hilarious thing is when they give you an accusing look because they think you're trying to sneak a peak at their tit , utterly oblivious to the fact that a breastfeeding mum - however attractive - is about as sexually alluring as, well, Diane Abbott.

[Burney]

As a modern, reconstructed dad I spend a lot of time around mummies. Oh yes.

The hilarious thing is when they give you an accusing look because they think you're trying to sneak a peak at their tit , utterly oblivious to the fact that a breastfeeding mum - however attractive - is about as sexually alluring as, well, Diane Abbott.

Most of the time you're trying to look away. That said, I did once know a chap who found the sight sexually arousing. Shame of it was, I'd rather liked him prior to discovering he was a monstrous deviant.

[Luis Anaconda]

As a modern, reconstructed dad I spend a lot of time around mummies. Oh yes.

The hilarious thing is when they give you an accusing look because they think you're trying to sneak a peak at their tit , utterly oblivious to the fact that a breastfeeding mum - however attractive - is about as sexually alluring as, well, Diane Abbott.

Yes - you have to look away, but look away in a way that doesn't look like you are looking away as looking away would look just as bad as looking. Even though, there is nothing to see, obviously