There is no elasticity of supply, though. We can't say "I'll come back in a years time please when you've debugged this iteration of the product" because there are only a limited number available. Most people aren't actually demanding trophies (though if they don't they get castigated by the pundosphere for accepting 'mediocrity'), but they are expecting the 11 massively-paid cùnts on the pitch to at least make some kind of effort. They should also expect a level of competence from the officials, with any technological help they may need, as with all other sports.