I think it may just be a sign of the times. For instance for myself I don't even really look on facebook much anymore. It may just be getting older but I am not sure.
but I would like the place to be a bit more user friendly especially with the adverts. I know they are needed but it if you don't have an ad blocker installed in makes the place annoying. And as easy as it is to install one people don't want to.
also when looking at it from a phone it's annoying at the forum jumps about and i end up clicking on ads all the time that opens up videos.