Still betterer than Craig Forrest
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I've no reason to think he's not, since all pretending would achieve would be to make him look silly. And he has form in this department.
The fact that the article is still up may simply be because taking it down would be an admission that they've been hoaxed - something they don't want to acknowledge if they don't have to.
So all in all, I believe him. Mind you, that may just be confirmation bias on my part.