Quote Originally Posted by Ash View Post
I do wonder if the most recent domestic levels of TV monies are sustainable, though. BT won the CL rights with a sealed bid for a commercially unrealistic sum, presumably subsidised by their landline infrastructure monopoly. Sky, under attack from BT, and whose existence surely depends on PL football, offered an even more ridiculous sum to secure the PL rights, which they are now passing on to the consumer as a higher price for much less product.

The whole thing is a farce anyway, as the laws on a competitor to Sky were supposed to benefit the consumer, and the consumer is clearly not benefitting. It would only be real competition if they could chose whether to watch a given match on either Sky or BT.

The whole thing all seems a bit ITV digital to me.
I think we'll have won the European Cup before the money runs out, so who cares about sustainable.