Quote Originally Posted by Burney View Post
But it's not just the last election. It's also the Brexit vote ('Take Back Control') and by contrast, the lack of a positive, proactive message in 2017 ('Strong and Stable', ffs!)
I'm not convinced the slogan that was to blame, it was more the fact it was coming out of Theresa May's mouth. She'd have made "Get Brexit Done" sound like an apology. When Tory support completely collapsed to allow Blair in it wasn't anything to do with Labour mantras, it was the loss of the belief of Tory financial acumen caused by Black Wednesday (and many other factors).

I don't think any message, however brilliantly contrived, could have saved the day for the tories in '97 any more than the most lame messaging could have lost them this election just gone.