Here is what I told you all 4 weeks ago.

[Chief Arrowhead]

which has now been confirmed by Tesco. I am very clever you see.

Same thing happened here about 4 weeks back. the pasta aisle cleared except for the store brand. Amusingly I am aware that the producer of the store brand is a well regarded local pasta manufacturer that sells to food service vendors that supply many restaurants, including some rather iconic Italian joints around town. Hahaha. Barilla is ****e.