Another way of looking at it is not that they've run a shoddy campaign, but that for the first time in memory they've known they can push through policies that are disliked by their core voter base and still get away with it come polling day. This is most evident in their social care policy, which seems to be to be a policy that someone of a left-leaning persuasion would ordinarily fully support, if it were not the Tories who were proposing it.





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