http://www.dailymail.co.uk/tvshowbiz/article-2253860/Who-Ned -RocknRoll-Born-Abel-Smith-Richard-Bransons-nephew-ex-husban d-socialite-Eliza-Pearson--meet-Kate-Winslets-new-husband.ht ml

Richard Branson DNA seems to help explain the attention-seeking name.