Oh, sure. It's only a facade anyway, and so, if everyone's doing it that way then where's the harm.
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It's only a new way to describe something that has always been there, though. What we are calling virtue here is a kind of status, and status-signalling is as old as the hills, doncha know? The way it manifests is subject to local conditions.
Remember the parable of the ostentatious rich fella who was extravagantly making a large donation to the collection-bowl, versus the little old lady humbly and discretely adding her penny?
Oh no, you wouldn't. Sorry.