When you say "I believe" do you simply mean you simple want to believe it or you have seen evidence?
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It's such a load of old nonsense that you'll now have people piling in to say they're going to buy stuff from there to spite the libtards, and you'll have trolls provoking a reaction by pretending to be outraged by the shop
There was an article about a council banning Christmas decorations from being hung in communal areas of a council housing block, becasue they are responsible for ensuring exits are kept clear in case of a fire. Straight away the comments under the article were about the real reason being that we can't have the Allans being offended. We seem to love being outraged about things
Amazing that the most incendiary remark that the newspapers run with is this one then (which I agree is a bit silly, but hardly in the realms of you are a racist/tear down your flags):
One man wrote on public Facebook group Muswell Hill and Friends: "Chris, while I applaud you setting up a business in Muswell Hill and employing local people I'm curious as to why you decided to call your shop 'Really British' (besides the obvious point that you will sell British-made goods)?
"Like many people I live in London because of its international nature, and for me personally having a big sign on the Broadway saying 'Really British' makes me feel you're implying that other local businesses in the area are therefore somehow 'not really British'.
"Some will no doubt say I'm over-sensitive.
"But I can't help thinking that given the recent divisive referendum and the current political climate you might have chosen a more inclusive name in 2016."
All else is heresay from a man whose products are now splashed all over at least four national newspapers.
I saw an article on this dude earlier in the week, he sells The Jam mugs from which one can enjoy tea or coffee.
I have one and can recommend them as a Xmas present for friend or family.