If UK, thats your lookout, imo.
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one BBC piece concludes thathttp://www.bbc.co.uk/news/magazine-37058920Quote:
One thing is certain. "Team Great Britain, Northern Ireland, Isle of Man, Channel Islands and UK Overseas Territories" doesn't roll easily off the tongue.
An earlier article talks about strong branding and "It's always been like that"
http://www.bbc.co.uk/blogs/rogermose...y_team_gb.html