View Full Version : If there’s one thing worse than automotive journalism, it’s automotive PR.
Burney
07-17-2019, 01:56 PM
I’ve just got a 4,000 word press release about the new Lotus that describes it as having ‘pronounced, muscular haunches’ :hehe:
Sir C
07-17-2019, 02:02 PM
I’ve just got a 4,000 word press release about the new Lotus that describes it as having ‘pronounced, muscular haunches’ :hehe:
:shrug: That's a really common image in the automotive industry and actually paints quite a vivid picture for those used to dealing with such matters.
I confess I have very little contact with automotive journalism these days, but the genre has a rich history with writers such as LJK Setright and Cropley at Car magazine producing some of the best magazine writing of any genre.
Nowadays I suppose it's all Top Gear nonsense.
barrybueno
07-17-2019, 02:02 PM
I’ve just got a 4,000 word press release about the new Lotus that describes it as having ‘pronounced, muscular haunches’ :hehe:
I did like James May's comment about the electric car they made 'It will go like a stabbed rat' :hehe:
Sir C
07-17-2019, 02:04 PM
:shrug: That's a really common image in the automotive industry and actually paints quite a vivid picture for those used to dealing with such matters.
I confess I have very little contact with automotive journalism these days, but the genre has a rich history with writers such as LJK Setright and Cropley at Car magazine producing some of the best magazine writing of any genre.
Nowadays I suppose it's all Top Gear nonsense.
And George Bishop! How could I forget George Bishop!
I’ve just got a 4,000 word press release about the new Lotus that describes it as having ‘pronounced, muscular haunches’ :hehe:
squeeze in that it is built by people who'd rather work somewhere else.
allegedly, Lotus is an awful place to work.
*checks glassdoor*
it is...
Lotus started in a small garage in Hornsey. I walk by the site sometimes, and I think it's a Jewson or some such now. There's a plaque.
It is rumoured that the name comes from Colin Chapman's word for his GLF's mimsy.
Sir C
07-17-2019, 02:29 PM
Lotus started in a small garage in Hornsey. I walk by the site sometimes, and I think it's a Jewson or some such now. There's a plaque.
It is rumoured that the name comes from Colin Chapman's word for his GLF's mimsy.
I wonder if that's why Chapman favoured the Coventry Climax?
Luis Anaconda
07-18-2019, 08:50 AM
Lotus started in a small garage in Hornsey. I walk by the site sometimes, and I think it's a Jewson or some such now. There's a plaque.
It is rumoured that the name comes from Colin Chapman's word for his GLF's mimsy.
I been by that as well - the small garage not CC's GLF'S m
Luis Anaconda
07-18-2019, 08:51 AM
I’ve just got a 4,000 word press release about the new Lotus that describes it as having ‘pronounced, muscular haunches’ :hehe:
:hehe: I've got that as well - didn't get as far as the muscular haunches though. Or in fact as far as opening it tbh
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