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View Full Version : Candy Crush made $269m profit for last quarter Yikes



PSRB
02-18-2014, 01:32 PM
The geeks will inherit the Earth

Billy Goat Sverige
02-18-2014, 01:37 PM

PSRB
02-18-2014, 01:38 PM
apparently

Snin
02-18-2014, 01:40 PM
and will be unfashionable..trying to strip it while they can

Snin
02-18-2014, 01:43 PM
buy shares and lose your shirt

http://www.businessweek.com/articles/2013-10-01/candy-crush- ipo-needs-a-better-innovation-plan (http://www.businessweek.com/articles/2013-10-01/candy-crush-ipo-needs-a-better-innovation-plan)

The problem with King’s IPO is that product life cycles in games, as in many other industries, have gotten shorter and shorter, so the value of any single hit product is limited. Successful companies can no longer stake their future on individual products. They need to develop a capability to generate a steady stream of successful innovations, which King has not yet done.
Video: Candy Crush Game Maker King Digital Files for IPO

Zynga (ZNGA), a rival online gaming company, was riding high in 2010 with Farmville, which had over 80 million Facebook players. After Zynga went public in 2011, Farmville tanked and today has just 5 million daily users. Since then Zynga launched a series of new product duds is now losing money. Its share price is down 75 percent from 18 months ago (and down 60 percent from its IPO price).

Most investors and managers overvalue the success of existing products and undervalue innovation capabilities. Both Zynga and King mistakenly became mesmerized by the success of their first big hit, rather than building a capability to produce repeated successes. Wall Street is also easily seduced by this hype—and in fact promotes it—as firms backing such IPOs stand to make millions.

While hit products are important and gain a lot of attention in such industries as games, fashion, and entertainment, successful companies such as Disney (DIS) come out with new hits almost every year because they have built a process to successfully generate and test new concepts that consistently work.

The Tony
02-18-2014, 01:43 PM

Dutch Gooner
02-18-2014, 01:43 PM
..:hide:

PSRB
02-18-2014, 01:46 PM
to some American firm for $4m, they went bust a month later and he bought it back for about £1,000 :hehe:

Red N White Army
02-18-2014, 02:12 PM
With social/casual gaming.

The JBear
02-18-2014, 02:41 PM

PSRB
02-18-2014, 02:43 PM

PSRB
02-18-2014, 02:44 PM