PDA

View Full Version : Sun only has 117,000 paying users and Times 140,000



PSRB
02-17-2014, 12:02 PM
think we can safely say that plan isn't working

http://www.mediaweek.co.uk/article/1228589/job-cuts-loom-new s-uk-restructures-commercial-team (http://www.mediaweek.co.uk/article/1228589/job-cuts-loom-news-uk-restructures-commercial-team)

Brentwood
02-17-2014, 12:08 PM
and increased funding in the technology projects

They would be happy with those subscriber numbers by the way. The targeted ads they can now sell to logged in subscribed users, by tracking their behavioural and demographic data are worth far more than the low revenue untargeted ads they sold before the paywall was up.

NB, the figures are a bit misleading as well, because they give free online access to print subscribers, so they aren't all new subscribers

PSRB
02-17-2014, 12:11 PM
though, it's not that great

Classic Jorge
02-17-2014, 12:25 PM
at least they are advertising the content with a metered paywall.

It's quite amusing just how sharply the times and sun have fallen out of the zeitgeist and been replaced by Huffington Post / Buzzfeed type sites

Brentwood
02-17-2014, 12:31 PM
Just by publishing ****e like this

http://www.dailymail.co.uk/tvshowbiz/article-2560118/Lauren- Goodger-jumps-round-puddle-outside-coffee-shop-friend.html (http://www.dailymail.co.uk/tvshowbiz/article-2560118/Lauren-Goodger-jumps-round-puddle-outside-coffee-shop-friend.html)

Classic Jorge
02-17-2014, 12:35 PM
I like the fact they've achieved this by doing many, many of the things that the print people despise

barrybueno
02-17-2014, 01:20 PM
want to read but I've had my lot for that week/month or whatever.