Thoughts on the sponsorship deal from the Swiss Ramble bloke....

[Billy Goat Sverige]

Quote:



New deal covers 5-year extension in shirt sponsorship from 2014 to 2019 plus 7-year extension in stadium naming rights from 2021 to 2028.

This represents a significant improvement over current deal: £90m for 8 years shirt sponsorship plus 15 years stadium naming

Likelihood is naming rights element of deal is worth very little. Current £90m deal includes £42m for naming rights, so only £2.8m a year.

If that is unchanged, then that would be worth around £20m of new deal (7 years x £2.8m).

That would leave £130m for shirt sponsorship (+ training kit), so £26m a year, compared to current £5.5m.

If naming rights extension effectively worth nothing, due to “stickinessâ€� of Emirates name, then shirt sponsorship worth £30m a year.

Either way, this is higher than every other club with the exception of Manchester United’s Chevrolet deal (£45m).

The deal could also be worth more if team is successful, as bonus payments for success likely to be included in contract.

So, an impressive deal, though question is how good it will look in a few years time when other leading clubs renegotiate their deals.

Also, there should be a similar uplift when Arsenal renegotiate Nike kit supplier deal with Adidas strongly rumoured to be replacement.

[Dorset Gooner]

this aint that great. When other deals come up they will get more & as we know the City deals make ours look like peanuts, even if their one is as ddgy as f**k.
I forsee more chants of "Gazidis what the f**k do you do"

[eastgermanautos]

nfl, they had labor talks which resulted in a changed landscape. contracts went way down. have to live, and act, in the now.

[Monty91]

[Billy Goat Sverige]

bettered by Utd's. Hmmmmmm........ Chelsea's is £15m and runs till 2015, Liverpool's is £20m and expires soon. It's more than what Bayern, Barca, and Real get. Theirs are up for renewal in 3-4 years by the way so it's not fair to say it will be bettered by them when it could be a whole different ball game by that time.

[Dorset Gooner]

[Dorset Gooner]

note UEFA did say they would look at what others get so this could, in theory, f**k over Man City when it comes to FFP.

[Dorset Gooner]

[Billy Goat Sverige]

The Emirates for 15 years makes it unattractive to anyone else because the name sticks. Similar to how i shopped at Safeway for 10 years and kept calling it Safeway's i mean Morrisons once it had changed.

Naming rights don't go for that much anyway apart from that ridiculous City deal which was £10m a year.

[Dorset Gooner]

[plastic james]

i estimate our shirt deal is about 20 million a season, and stadium naming right about 7 million a year...both are good deals.

the only problem is the length of the stadium naming rights. 16 years is a long time, could be worth double that by then.

but 5 years for the shirt deal is perfect. it will take us to the top 4 in Europe, lets compare to other shirt deals.


Top 10 shirt deals

1. MANCHESTER UNITED £30m (General Motors)

2. BARCELONA £25m (Qatar Foundation)

3. BAYERN MUNICH £23.6m (Deutche Telekom)

4. LIVERPOOL £20m (Standard Chartered)

4. MANCHESTER CITY £20m (Etihad Airways)

4. SUNDERLAND £20m (Invest in Africa)

7. CHELSEA £18m (Samsung)

8. REAL MADRID £16.8m (Bwin)

9. TOTTENHAM HOTSPUR £10m (Autonomy & Investec)

9. AC MILAN £10m (Emirates)

9. NEWCASTLE UNITED £10m (Virgin Money)

[redgunamo]

http://www.independent.co.uk/sport/football/premier-league/a rsenal-will-have-over-70-million-to-spend-on-new-players-aft er-agreeing-lucrative-fiveyear-sponsorship-deal-with-emirate s-8346803.html (http://www.independent.co.uk/sport/football/premier-league/arsenal-will-have-over-70-million-to-spend-on-new-players-after-agreeing-lucrative-fiveyear-sponsorship-deal-with-emirates-8346803.html)

[Billy Goat Sverige]

value if anything. The extension of the naming rights was probably just to get more out of them for the shirt deal.

[eastgermanautos]

[Peter]

[Billy Goat Sverige]

[Peter]

Given that they are a bit ****.

How do you place the value? Do they look at how many shirts you sell?

[Billy Goat Sverige]

anyone but Man Utd i don't see how that works.

I imagine the kit supplier one is based on sales of shirts.

[Peter]

I.e. every kid in malaysia walking round in an arsenal shirt is more exposure for emirates?

I think it is rather difficult to criticise the deals. What know we of how negotiations flow? Blaming gazidis for this is a bit childish imo......

It might just be my impression but i feel as though we do better in the transfer market with him. I have been pleasantly surprised by some fof the fees

[Billy Goat Sverige]

including the stadium naming rights and decided we got no value. The facts are that the naming rights in the original deal were worth £2.8m a year over 15 years. The general feeling is that they are now worth very little to anyone else (regardless of what plastic james thinks in his world where the name is changed every 10 years), so keeping the naming rights at the same rate would see a shirt sponsorship deal of £27.2m a year, the second highest in world football at the present time.

As i said before i can't see Liverpool getting much more when they get a new sponsor, and saying it will be beaten by a club in 3-4 years time is just dumb.

[Peter]

Of these deals and its possible effect on our finances, the implication being that good deals will mean big signings.

Its bound to exercise the minds of some fans, and not in a positive way.

Still, gives them something else to moean about.