Stadium naming rights should not be peanuts, but you need to be repeat champions to exploit them...

[Ears are alight]

Have a look at this comparison between Bayern Munich and Dortmund's finances. Dortmund catching up on general sponsorship and broadcast monies with FC Hollywood as they call Bayern in Germany (matchday revenue much less significant there) BUT JUST LOOK AT THAT BLUE BAR. ¤38m in annual revenue for naming rights from Allianz (AND that's even partly after some sharing with ground-sharers 1860).

http://4.bp.blogspot.com/-D6qyK0A3or0/UI5EGWTVMCI/AAAAAAAAGjQ/tO9EWz5JXVI/s640/16+Dortmund+Commercial+vs+Bayern.jpg

[Steve Williams - gay for Mark Knopfler]

[Ears are alight]

[Pat Vegas]

[o2be a gooner]

and also compared to what we got before this deal?

[Ears are alight]

[Pat Vegas]

[PSRB]

[Steve Williams - gay for Mark Knopfler]

And of all the people on Awimb you are the last I expect to see chucking financial minutiae around with wild abandon.

It's quite simple you see:

Ears - Finance
Ash - Music
BGM - hipster / girl's things
Jorge - Technology
LA - *******s

[Ears are alight]

2012 £150m! Hurrah!
2013 Errr.

[Steve Williams - gay for Mark Knopfler]

Huzzah!

[Billy Goat Sverige]

http://www.ukmediacentre.pwc.com/content/detail.aspx?release id=2227&newsareaid=2 (http://www.ukmediacentre.pwc.com/content/detail.aspx?releaseid=2227&newsareaid=2)

The important bit


Quote:




Recent high profile stadium naming rights deals in Europe include Bayern Munich’s Allianz Arena at USD$8 million (£4 million) a year,