The number that turned up today is irrelevant, it is the subsequent spend on merchandise and club memberships that matters.
Not at all. Bums on seats shows interest, even excitement and passion. "Buzz" as the youngsters have it nowadays. Nobody wants to watch an empty ground on the television.
"Plenty of strikers can score goals," he said, gesturing to the famous old stands casting shadows around us.
"But a lot have found it difficult wearing the number 9 shirt for The Arsenal."