Quote Originally Posted by Sir C View Post
Trying to attract the sort of traveller who is happy to work through discomfort, fear and pain to experience nature in the raw and immerse himself in entirely alien cultures seems to me a big ask at a football match.
Funnily enough, discomfort, fear and pain pretty much summed up the experience of watching football in the bad/good* old days.

Also insert something about these days alien cultures come to us.

*delete as per preference