99 times out of a hundred I'm going with a fried egg; there's always the chance that I'll be feeling extremely flighty and experiment with a pineapple ring, but never, ever, the two together.
It is, but much more intense. There are lots of videos on YouTube of idiot Americans eating it as though it were pate and then pronouncing it disgusting. This ignores the fact that the instructions clearly say 'use sparingly' (a concept clearly alien to the cousins when it comes to food). I use no more than enough to cover the end of a knife for a slice of buttered toast. It adds a deliciously fishy/umami tang. I had some for breakfast this morning, in fact.