The issue is when the nine richer clubs are as catered across each competition you want to challenge for.
We should have won the league, or at least got ****ing close, the year Leicester won it. THat was piss poor. In truth we have not put in a serious title challenge for donkeys years and that isn't good enough.
I wouldn't expect us to be up there every year but by the same token we shouldn't fail to challenge every year.