OK, let's ignore the canon and talk in terms of the brand. The (highly successful) brand is that he's a white, upper middle-class British man.
Also, he's called James, so him being a woman would be pretty weird.
Ignoring the canon wouldn't do either, as that would defeat the whole point and object. Re-writing the canon, re-writing history itself is what it's all about.
"Plenty of strikers can score goals," he said, gesturing to the famous old stands casting shadows around us.
"But a lot have found it difficult wearing the number 9 shirt for The Arsenal."