I’ve just got a 4,000 word press release about the new Lotus that describes it as having ‘pronounced, muscular haunches’
I’ve just got a 4,000 word press release about the new Lotus that describes it as having ‘pronounced, muscular haunches’
That's a really common image in the automotive industry and actually paints quite a vivid picture for those used to dealing with such matters.
I confess I have very little contact with automotive journalism these days, but the genre has a rich history with writers such as LJK Setright and Cropley at Car magazine producing some of the best magazine writing of any genre.
Nowadays I suppose it's all Top Gear nonsense.
'Seems that I was busy doing something close to nothing
But different than the day before'
'Met a dwarf that was no good, dressed like Little Red Riding Hood'
'Now you're unemployed, all non-void
Walkin' round like you're Pretty Boy Floyd'
Lotus started in a small garage in Hornsey. I walk by the site sometimes, and I think it's a Jewson or some such now. There's a plaque.
It is rumoured that the name comes from Colin Chapman's word for his GLF's mimsy.