In the close season of 1925, Norris proceeded with wholesale changes at the club and advertised the role of manager in the Athletic News.

Arsenal Football Club is open to receive applications for the position of TEAM MANAGER. He must be experienced and possess the highest qualifications for the post, both as to ability and personal character. Gentlemen whose sole ability to build up a good side depends on the payment of heavy and exhorbitant [sic] transfer fees need not apply.
They must have used the same one in '97 when they hired the old nonce