Yes, but the problem is that they got too good at commoditising it. The bits that got through because the corporate marketeers weren’t actually very good at their jobs were often, it turns out, the best bits.
It's all the same, ain't it. Unpopular stuff that everyone likes but no-one buys, is paid for by popular stuff that nobody likes but everyone buys. The former cannot even really exist without the latter, not least because even "cool" artists want to get paid too.
"Plenty of strikers can score goals," he said, gesturing to the famous old stands casting shadows around us.
"But a lot have found it difficult wearing the number 9 shirt for The Arsenal."