Talking of films, this year's John Lewis ad.

[Rich]

The purpose of the advert, and indeed most advertising material across all channels, is to provoke conversation, awareness and even on occasion confusion. It is not as is often mistaken to sell a product, perhaps a brand.

In this case the advert has clearly worked as is evidence by the healthy cut and thrust of debate today.

Nobody in Ireland is talking about it.

You don't have John Lewis? This is remarkable.