Interesting way to spin this story, given the fact that the NHS comes second last in

[Ash]

People are more likely to avoid a fine/tax than take advantage of a subsidy.

You want to fine people now for not eating up their vegetables?

Some of the most health-service intensive people I know actually have quite 'healthy' diets and lifestyles. I smoke, drink somewhat heavily, eat English breakfasts and even some #gasp ready-meals and have been the doctor's once in ten years and about twice in the ten years before that.

So basically **** the food-snob policing of lifestyles. It's just another version of virtue/status signalling imo.