Yes, ''We are not fighting so that you will offer us something; we are fighting to eliminate you.'' As our old friend Hussein Massawi put it.
As you say, fair enough, as an opening gambit. I'm sure I've made similar recommendations to Amex and Mastercard, for example, regarding their criminally lunatic ideas about allowing wives with teenaged daughters to operate credit card facilities in their own names.
Perfectly sensible and prudent, under the circumstances.