“Why do we need this new logo? Because we need to define not only a sense of belonging to something, but also to define Juventus’ style, which can relate to certain targets such as children, women, youth."
“We aim at getting them closer to us not only through football, which will always be our essence, but also through our way of being and existing, through our own style."
“It is a style that belongs to other brands too. We are football, football is our essence, but through football we do want to communicate certain values leading to football but at the same time going beyond it. Juventus looks at a growingly wider audience."
Originally Posted by redgunamo
Reply With Quote