In 2012 Gazidis said

"What we can do is develop a really solid financial platform for the club that gives us the ability to compete for top players that we want to bring in and also top players that we want to keep. I think we will be able to be more financially competitive. We can pay bigger salaries and I think we can invest more in transfer fees."

Now in 2016 when we have the solid financial platform it seems like we can't compete in the transfer market. Total ****e. Other teams seems to be finding players of good quality to buy so why can't we ? Maybe because top players want to go to clubs who can win top trophies not clubs happy being in the top 4.