Not only is this an insult to the British drinking man, it's also a load of horse****.

There has been no actual change in terms of the risk that alcohol actually poses to health and this new limit is not based on any new evidence. All these figures represent is an attempt to outline the supposed statistical risk levels posed by alcohol consumption and recommend to us that we keep that risk level low and - absurdly - it is defining 1% as the upper limit for 'low risk'. That is all that has happened - the definition of what constitutes 'low risk' has been changed arbitrarily.

This is very deliberately being done in the New Year when some people have just consumed more alcohol than they normally might, may be feeling the effects and are thus more susceptible to being frightened into restricting their consumption.

Of course, as they admit themselves “there is little evidence regarding the impact of any guidelines in changing health behaviours”, so quite why they bother is beyond me.

They can properly f**k off.