It has been the worst orchestrated campaign by the party in power in living memory
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Because we acknowledge the French influence on our language and don't struggle to spell words whose spelling includes French forms. You had Noah Webster and his weird hang-ups to make your spelling simpler for you, thus suggesting he didn't rate his countrymen's intelligence all that highly.
Well there hasn't been a campaign - that's the problem. May has been so obsessed with it being seen as her victory that she's basically gagged the rest of the cabinet. Boris - who, whatever you think about him is the most effective cross-party vote-winners in UK politics - is only just being allowed out now.
The manifesto was and is appalling. It basically stuck two fingers up to traditional tory voters and did nothing to win over any floating voters. It was hubristic in the extreme. For the first time in living memory, a sitting tory party has run an election without basing their campaign on being the best custodians of the economy. The suggestion this time is that May hasn't wanted to do that on the basis that saying the economy is doing well would be to give credit to Cameron and Osbourne.
Basically, Theresa has not impressed at this election. She's been shown to be more interested in her status than that of the party. That won't be forgotten or forgiven.