Why do price comparison websites feel the need to reward adults with toys if they take out a policy?

it's a cunning trick to force your kids into using these providers?

I have a robot on it's way. I will throw it in the cupboard with my meerkat I got last year.

I've no call for one, Mr Partridge.

actually afford most of the stuff they buy.

Still, not quite sausage in a cup of beans.

https://www.youtube.com/watch?v=sFN_Y2pgKrk