I flew to Dublin with them last year. A month or two later I flew to Malaysia with BA- the legroom was worse on the brand new BA plane for a 13 hour flight.
Work. I have been there about 30 times in the last 15 years or so.
Its not amazing. The food is fantastic but I wouldn't have said it is a particularly interesting place to visit. Penang is, but a bit out of the way and rather remote unless you are interested in the history of the empire. Singapore is probably more interesting but hugely sanitised and expensive.