I blame Captain Cùnting Birdseye. On his watch, 'Fish' became synonymous with 'white, flaky, but largely flavourless protein in batter/breadcrumbs' and the country's love for the herring came to an end.
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I went for an Indian meal with some friends of friends recently. They took us to their local spot. They were greeted as regulars and, once seated, after a great deal of winking and nudging, a waiter delivered, with some eceremony. Their usual tipple. The drink they look forward to every week. A bottle of Mateus Rosé.
This was in 2018.